Daily Archives: August 19, 2013

Establishing PR Parameters: What’s in it for the reader?

Sometimes it’s tough to separate news from shameless self-promotion. That’s when hiring an experienced public relations practitioner can help clients chart a course for success. Unfortunately, business owners don’t always have the budget — or the inclination — to consult a professional. Hiring the wrong “expert” can lead to the same publicity dead end where do-it-yourselfers are often […]

Google’s Pay-Per-Gaze Is the Next Big Thing? We’re Just Not Seein’ It. 1

  Says Chris Taylor at Mashable, “Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system.” Why, sure, Chris, that’s all the proof we need. Note that […]