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Ad Agency New Business Promotion Direct Mail

We had the idea of using the little snap crackers for something floating around for a long while and finally put it to use in this new business promo piece for an ad agency I was formerly a partner in. The mailer came out looking great in its own little corrugated cardboard box, and we mailed quite a few.

Then one day the question arose what would happen if one of these mailers was accidentally dropped or stepped on during delivery?

A quick experiment revealed that the entire box of snap crackers goes off at once — smoking, sputtering and quite probably burning the Post Office down.

Maybe hand delivery made better sense.

Creative Direction: W Kizer
Copywriting: W Kizer
Design: P Corrigan