Ad Agency New Business Promotion Direct Mail
We had the idea of using the little snap crackers for something floating around for a long while and finally put it to use in this new business promo piece for an ad agency I was formerly a partner in. The mailer came out looking great in its own little corrugated cardboard box, and we mailed quite a few.
Then one day the question arose what would happen if one of these mailers was accidentally dropped or stepped on during delivery?
A quick experiment revealed that the entire box of snap crackers goes off at once — smoking, sputtering and quite probably burning the Post Office down.
Maybe hand delivery made better sense.
Creative Direction: W Kizer
Copywriting: W Kizer
Design: P Corrigan