Category Archives: Observations on marketing, media and PR

Monkey See: Monkey Don’t 1

Note to retailers and bumper sticker copywiters alike: Don’t confuse imitation with marketing. In other words, Got Milk?does not translate well to Got Ammo? Along those same lines, the imitation principle invoked when Black Friday was coined on the heels of Good Friday, is probably dumb enough to be abandoned right there. Further imitation might […]

Establishing PR Parameters: What’s in it for the reader?

Sometimes it’s tough to separate news from shameless self-promotion. That’s when hiring an experienced public relations practitioner can help clients chart a course for success. Unfortunately, business owners don’t always have the budget — or the inclination — to consult a professional. Hiring the wrong “expert” can lead to the same publicity dead end where do-it-yourselfers are often […]