Cooper Medical Buildings

Cooper Medical Buildings is what is referred to as a “design | build” company. That means they specialize in designing medical buildings and then operating as the construction contractor to make certain all aspects of the construction process adhere to their quality standards.  They are a company that places a great deal of importance on their marketing effort and puts the appropriate budget behind it.  Above is a memorable and eyecatching direct mail piece that was designed and folded so that, when opened, the building stood up. It was very well received.

Creative Director: W Kizer
Copywriter: W Kizer
Designer: P Corrigan
Illustrator: P Corrigan



But sometimes, after repeated direct mailings and no response, you just have to throw in the towel.  The piece below was created to take one more crack before giving up on certain prospects.