Graphic Communication Society
At one time, the GCS was Oklahoma City’s trade organization for graphic designers. This direct mail piece was the organization’s once-yearly membership mailer.
Aimed at creative types, the mailer tackles the always sensitive subject of “Creative Dysfunction” head on and without flinching.
What is “Creative Dysfunction” you have every right to ask? Here is an excerpt from the copy:
Creative Dysfunction. It starts slowly, almost imperceptibly.
You dream up a new idea. You think its got merit. But something doesn’t feel quite right.
A strange sensation descends over you and you suspect you’ve seen this idea before.
Another moment passes and the shock sets in.
Oh, no! It was in your own portfolio!.
You have repeated yourself. Once again!
Your creative gears are in neutral.
Your creative ship is at anchor.
Your creative train is off on a siding.
You’ve got Creative Dysfunction and there is no known cure.
Hear what the experts say…
“Creative Dysfunction is the state at which you achieve a sort of oneness; every time you come up with an idea, it’s the same one.” Michael Weymouth, Weymouth Design, Boston
“Lack of creative stimulation and unsanitary doorknobs are the only ways to contract Creative Dysfunction. My best advice? Use a disinfectant spray and join the GCS. You’ll feel like a teenager again, trust me.” Woody Pirtle, Pirtle Design, Dallas
“The Graphic Communication Society is the best treatment yet developed for creative constipation. You know, that embarrassing little problem we all have occasionally, where you really want to have a good idea, but you just can’t.” Michael Schwab, San Francisco
And so on and so forth, sorta like that.
Creative Direction: W Kizer
Concept: W Kizer
Copy: W Kizer