Monkey See: Monkey Don’t 1

Note to retailers and bumper sticker copywiters alike: Don’t confuse imitation with marketing. In other words, Got Milk?does not translate well to Got Ammo? Along those same lines, the imitation principle invoked when Black Friday was coined on the heels of Good Friday, is probably dumb enough to be abandoned right there. Further imitation might […]

Top-9 Reasons ‘Top-10 Lists’ Are So Dang Popular.

I am not the first thoughtful scribe to ponder the proliferation of Top-10 Lists. Nor the last. I read them. We all read them. But why so many? And why so popular? Ever stopped to think about it? 1. They offer a shortcut and we just love the shortcuts. We need help these days in understanding […]

Establishing PR Parameters: What’s in it for the reader?

Sometimes it’s tough to separate news from shameless self-promotion. That’s when hiring an experienced public relations practitioner can help clients chart a course for success. Unfortunately, business owners don’t always have the budget — or the inclination — to consult a professional. Hiring the wrong “expert” can lead to the same publicity dead end where do-it-yourselfers are often […]

Google’s Pay-Per-Gaze Is the Next Big Thing? We’re Just Not Seein’ It. 1

  Says Chris Taylor at Mashable, “Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system.” Why, sure, Chris, that’s all the proof we need. Note that […]