Legacy – A Luxury Gated Residential Community
As is often the case for real estate accounts, when we did this ad for The Legacy, an ultra-upscale residential subdivision, there wasn’t a whole lot to show except acres of parched earth and a big pile of rocks that was soon going to be this subdivision’s showcase feature – a picturesque stone bridge over a babbling brook. FYI: the brook now babbles with the help of a huge water pump that re-circulates water.
A nice watercolor illustration saved the day, painting the picture of lush greenery and cool flowing water — something you don’t find much of in Oklahoma in August. Add some short, punchy copy and you have a memorable ad, and later a mailer.
KI created the logo and identity package for The Legacy, and while we can’t take credit for the success of the development, we know we played our part.
Creative Direction: W Kizer
Copywriting: W Kizer
Design: W Kizer