Tag Archives: PR Solutions

Establishing PR Parameters: What’s in it for the reader?

Sometimes it’s tough to separate news from shameless self-promotion. That’s when hiring an experienced public relations practitioner can help clients chart a course for success. Unfortunately, business owners don’t always have the budget — or the inclination — to consult a professional. Hiring the wrong “expert” can lead to the same publicity dead end where do-it-yourselfers are often […]