Deep down, all business people wish that advertising and marketing was strictly a science.
One where there was a conclusive test for every question. One where all the answers could be found at the bottom of the spreadsheet and the facts could be boiled down to black or white, yes or no.
Well, sorry about that.
The reality is that, as the consumer has become more sophisticated ( or jaded, or overwhelmed ), reaching that consumer has become more of an art form than ever before.
No longer will the same techniques persuade as they may have in the past. Your prospects have simply heard it and seen it too many times before.
At Kizer Incorporated we know that by using our creativity, objectivity, and brainpower, there are always new ways to engage, and new ways to convince prospects that, now, there is a solution to their problem and this is the time to act.