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Unarco Shopping Carts

Unarco is the company that invented the shopping cart. (Which means that you can thank them for their indirect invention of the parking-lot door ding immediately thereafter.)

This brochure was part of a multi-piece direct mail campaign designed to introduce the poly Aurora cart to mass merchandisers, like Target, that do not use wire-welded shopping carts in their stores.

The headline doesn’t fool around. It is about as to-the-point as a headline gets — behind Aurora’s elegant design is a strong shopping cart with an equally strong warranty.

Creative Director: W Kizer
Copy: W Kizer
Design: W Kizer